A new set of rankings for colleges has just been have released. Payscale has compared the return on investment (ROI) for over 800 colleges and has posted the study on their website Average-cost-for-college-ROI. . With the high cost attending private colleges families are clearly questioning whether it's worth the investment. We are certianly hearing that more and more in our offices and understand as well as appreciate the appropriateness of the question. While useful as one of the factors in the college planning and selection process, this should not overshadow the importance of the best fit for the student. Being happy, successful and prepared to enter the world of work after college are relative to the individual. Just because a college has a great ROI, it doesn't mean it will for that one person. So while this is one indicator of success, it is just that one indicator. Other factors include student culture, professor access, class size, cocurricular opportunities, internships, and location to name a few.